YourChurchBlog.net: Take Time for Self Promotion

This is the second article in our series on promoting your church website. You can read the first article on our blog. While we won't dive into the technical aspects of search engine preparation in this article, please don't skim over these important steps you can take to help prepare your site.

Search Engines!! The best site in all the world does your church no good if nobody can find it! I assume that since you have a website, you want people to visit it. Therefore, you cannot cut corners when it comes to submitting to search engines and indexes. While we will show you some tips to save some money, if you want your site available quickly, you may end up spending some money on promotion. But, before you do, please follow some of the tips we offer here!

Before you even consider submitting your site to a search engine you must make sure it is finished. There should be no "Under Construction" logos or text anywhere. All of your links should work. There shouldn't be anything in your site that could cause a spider or a human editor to scratch their head. Finish the site!

There is a lot to be said for understanding the process of search engines and directories. There is a lot to be said for understanding how spiders and robots index your pages. Many designers swear by META tags, and they are certainly important.

However, the first tip I would like to give you is to design your site so that there is lots of valuable content for spiders and human editors to digest. You want to make your site so valuable that any search engine or directory would be foolish not to include your site.

So, even though you are itching to start submitting your site, take a moment and relax! Go back through your website. Eliminate any broken links or "under construction" indicators. Have a friend (or even an enemy) check your site over for errors. Make sure you have a lot of original content broken up over several pages. Designing your site with excellence in mind is one of the best ways to get listed in any search engine or index.

"So whether you eat or drink or whatever you do,do it all for the glory of God."I Corinthians 10:31

Labels: design, promotion, Search Engine Optimization

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Jonathan Twitchell, the owner of YourChurchWeb.net, is also a pastor and podcaster. He and his wife Melody live near the coast of Maine with their black, long-hair, bobtail cat named Kiera.

Pastor Jon believes that churches must stay abreast of new technologies in their effort to reach the world with the Gospel of Jesus Christ. Through websites, podcasts, radio and television, the Church of the 21st century has the unique opportunity to be available to all people, twenty-four hours a day, seven days a week.

YourChurchWeb.net was begun in 2001 based on the conviction that every church ought to have a website, and that the technology should be as affordable as possible.

Jonathan's brother Douglas Twitchell joins us on this blog as an occasional guest blogger. Douglas is the owner of Virtu Software, and specializes in web-based programming and database development. For an example of some of Doug's work, check out Quote Puzzler. Doug is also very involved in ministry through his local church, and his ministry and devotional website.

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